As we enter the second decade of the 21st Century, the importance of a state of the art, highly interactive website to the independent jeweler cannot be overstated. The years of jewelers creating a website as an afterthought to their Brick and Mortar business have come to an end. Jewelers have realized that they must now be a Brick and Mortar and Click! Business if they expect to continue to be successful in the years to come.
Do you realize that your website has already become the single most important marketing channel for your store? In the past, Print, Radio and in some cases television were your main avenues of marketing. The internet has now become the replacement for all three of those traditional mediums (Yes, people are now getting their television online too!). Everyone is now at least looking at you online, they may not be buying online, but they are most certainly looking and shopping on your site and all of the rest of the websites in at least your local market if not even further out. If your current website is not the most important marketing tool you utilize in your business, then now is the time to change that!
For over sixteen years now GemFind has provided state of the art technology solutions to independent jewelers like you. GemFind is a technology company, but we only work with independent jewelers and jewelry manufacturers. Unlike other internet solutions out there that are either part of a large jewelry manufacturer or not focused on the jewelry industry alone, we at GemFind have only your best interests at heart. We understand the needs of the independent jeweler and the retail jewelry customer better than anyone else out there.
Developing a successful website and internet presence can be a complicated and lengthy process. It has to be well planned and executed because a bad website can actually hurt your business rather than help it.
Below are summarized the basic steps in designing and implementing a successful website for an independent jeweler. Rest assured that GemFind will be there to guide you at every point along this path to ensure that the web experience we create together will be the best possible reflection of your store, its image and reputation that you have worked so hard to build in your community.